What have you done recently to really "touch" your clients' hearts?. What if you were to send one greeting card per day to a customer? How do you think that would make them feel? You are not trying to "sell" them anything with this card, just to say"hi". Build the relationship and then you can ask for referrals. You want them to remember you the next time they need your services. What if you sent them a small surprise, like brownies or cookies? I have done this many times with my "top" customers and they are so appreciative….and surprised! We like to know we are all appreciated.
It doesn't matter if you are selling a "widget" or a multi-million dollar home. Customers will always think "what have you done for me lately?" A follow-up system and stick to it. Mix it up with greeting cards, postcards, emails and phone calls. Keep track of their kids, birthdays, etc. How many people do you think send them birthday cards???
Even if you think you can't afford to spend any more time and energy toward your marketing campaign, you need to set aside time to gauge the effectiveness of your marketing pieces.
Postcard marketing doesn't end after you mail out your postcards. You need to know who's responding to your ads and how to get that number up. Yes, I'm assuming that you have a low number of
responses. Whoever said, "Oh I've gotten plenty of responses and leads. I don't need anymore." Didn't get it right the first time and they won't get it right the last.
Continue reading for tips on how to increase your ad responses from your postcard marketing campaign.
Keep it simple. Don't clutter your postcard with unnecessary words and graphics. You have precious little space. Use it wisely. Edit your text and keep your graphics a pleasant size in proportion to the text. Use colors carefully. If you choose to send full color postcards, don't use neon colors with primary colors or any other clashing colors. Use complementary colors that will stand out from the rest of the mail.
Keri Spencer
405.237.3800
To find out more how you can make their day, click here.
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